Machine Learning & Data Science Projects
Explore my recent data science and machine learning projects, ranging from event-driven ML pipelines to unsupervised learning and interactive visualizations.
Event-Driven Call Transcript Classification Pipeline with Vertex AI and Gemini
Developed a real-time machine learning pipeline for processing and classifying call center transcripts for CDP activation. This solution leverages GCP's event architecture for seamless processing, Vertex AI pipelines, and Gemini LLMs for classification.
Customer Segmentation Pipeline and Advanced Feature Engineering for a Sports Streaming Service
Developed a customer segmentation pipeline for a large sports streaming brand using K-means clustering and sophisticated feature engineering. The solution identified distinct viewer personas based on viewing patterns, engagement metrics, and content preferences, enabling targeted marketing campaigns.
Maximizing Marketing Effectiveness with Media Mix Modeling for a Home Services Leader
Used Meta's Robyn and custom data pipelines to uncover ROI-driving media channels, reduce inefficient TV spend, and improve lead volume by 44% YoY in optimized markets. This project delivered actionable insights that transformed the client's marketing strategy.
Interactive Data Visualization Gallery
Explore my interactive Tableau dashboards that transform complex data into actionable insights through intuitive visualizations.
Cholera Outbreak Dashboard
Historical disease mapping analysis
COVID-19 Mobility Dashboard
Population movement analysis during pandemic
Discover more of my data visualization work on Tableau Public